Before we dive into the minute details of our A shaped logo, it’s important that you know – It took us almost 2 years to be thoroughly satisfied with this design. Needless to say, its theory is close to our heart and was built slowly and steadily, brick by brick!
Look from far and you might miss out the tiniest bits we’ve incorporated. On closer look, it looks like an A, just not quite. The simplicity of our logo can mislead you to question the time we took, but the more you understand, the clearer the message gets, and this simplicity and meaningfulness was our bulls-eye from the start.
To have our ideologies bespoken through a single word – a very powerful word, a globally accepted word, we finally landed on “Acme”.
Acme meaning the topmost point of hard work, the word instantly resonated with our core values. Attaching Creation to it was to loudly declare that Acme is all about creativity and freedom in creativity. Thus – Acme Creation Pvt Ltd.
Elaborating on the visual form of our brand identity, first shape was that of the letter A of the word Acme. Then the intention to stride to the topmost point and there we have our rocket. You might know that a rocket against all its odds flies against gravity to the farthest point. While it revolves around an orbit, the parts that were once its strength, have now become a liability, and so it starts to shed each of them to become lighter, to be able to thrive.
Following the same strategy, we too eliminated some part of A to become lighter. The ability to mould as a philosophy also has another important significance for us. We truly believe in moulding our work in a way that we serve the market and the demand optimally. Going back to the rocket, now one of the most important strengths of Acme was still left to reflect. We think openness is important in ideas, exploration and mindset, and that’s why we have the little space below our symbol so the ideas keep flowing freely, from any designation level.
Summing it up – The symbol for Acme is an abstraction of four principles – Growth and Progress, Peak of hard work, Open-mindedness and Acme, the name itself – that have been blended into this single “A” shape.
Thank you for being a part of our story!
Design Credit – Vaishnavi Desai